Kung Hei Fat CHOW! Chowking Celebrates Chinese New Year with Sarap-Saya Celebrations

Manila, Philippines (January 22, 2025) — Double the fun, double the prosperity! As the Year of the Wood Snake slithers in, Chowking is turning up the excitement with a twofold celebration—ringing in the Chinese New Year while marking its monumental 40th anniversary of sharing Sarap-Saya with Filipino families.

Chowking invites everyone to the Grand Chinese New Year Chowlubong on January 29, 2025 where the celebration will be as grand as it gets! Expect electrifying performances from Darren Espanto and the crowd-favorite P-Pop boy band, BGYO—a star-studded event that promises to be nothing short of Sarap-Saya.

For decades, Chowking has been at the heart of Filipino-Chinese New Year celebrations, bringing families together over irresistible dishes like the iconic Family Lauriat, the crowd-favorite Buchi. This year, Chowking levels up the celebration with a playful twist—Kung Hei Fat Chow!—a greeting that blends the spirit of abundance with the joy of sharing a Chowking meal with your loved ones.

“For 40 years, Chowking has been part of countless Filipino celebrations, and we’re excited to celebrate this milestone alongside Chinese New Year. We invite everyone to celebrate with us at any Chowking store nationwide to experience the Sarap-Saya of the season,” said Jia Du, Vice President for Marketing

Join the Grand Chowlubong on January 29th or visit any Chowking store nationwide to experience the Sarap-Saya of Chinese New Year!