Spirits enthusiasts and culinary professionals were treated to an elevated beverage
experience as Tanduay, the world’s number one rum, took center stage at this year’s
World Food Expo (WOFEX), held from March 27 to 29 at the World Trade Center in
Pasay City.
“We aimed to highlight the rich heritage of Philippine rum-making and the many
delightful ways to enjoy our products at the country’s premier platform for food and
beverage innovation,” said a Tanduay spokesperson.
At booths 716 and 717, visitors explored a curated selection of Tanduay’s beloved local
products and sought-after export brands—available at exclusive event-only deals. The
brand’s featured lineup included Asian Rum Gold, Asian Rum Silver, Especia Spiced
Rum, Double Rum, Heritage Rum, Ginto, Embassy, Flavored Mixes, and Tanduay
Select—showcasing both its heritage offerings and contemporary innovations.
A key highlight of Tanduay’s WOFEX 2025 presence was the daily mixology
demonstrations featuring three of the country’s most talented mixologists, who each
brought unique flair and creativity to the brand’s versatile spirits.
On March 27, mixologist RJ Ramirez captivated attendees with his signature
creations—KALABASA HIGH, MAIS CON YELO, and GINTONIC—highlighting the
versatility of Tanduay's Especia Spiced Rum, Asian Gold, and Ginto Barrel Aged Gin.
The excitement continued on March 28 as Dondz Bolante took the stage with his
refreshing takes on the classics: WATERMELON HIGHBALL, ESPECIA SOUR, and
GINTO MULE, using Asian Rum Gold, Especia Spiced Rum, and Ginto Barrel Aged Gin
as his base spirits.
Capping off the mixology showcase on March 29, Paulo Layao impressed the crowd
with his inventive drinks—GINTO POMELO, BAYABUZZ, and RUMCHATTA—crafted
with Ginto Barrel Aged Gin, Asian Rum Gold, and Especia Spiced Rum.
Tanduay’s presence at WOFEX 2025 not only reaffirmed its leadership in the global
spirits industry but also celebrated Filipino excellence in craftsmanship and innovation,
further strengthening the brand’s connection with both local and international audiences.
WOFEX remains the Philippines’ largest food and beverage trade show, serving as a
dynamic platform for industry leaders, emerging trends, and potential business
partnerships.
