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Team Ridemax delivered one of the most talked about moments on the opening day of Manila Auto Salon 2025. Instead of announcing their new endorser outright, the group opened with a short guessing game that drew visitors into the experience. Attendees were asked to guess who would represent Venom Power Tires and Fuel Offroad Wheels. The clues pointed to someone active in the car community, someone familiar with real builds, and someone who understands the demands of Philippine driving. Each clue raised the excitement until the reveal finally came.
When Jak Roberto stepped forward, the crowd confirmed the choice with a strong reaction. Jak is known as the CEO of JC Essentials, but car enthusiasts also recognize him as someone who truly enjoys the automotive world. He spends time around builds, talks openly about performance parts, and has taken vehicles on long drives that push equipment beyond typical city use. This combination of public presence and genuine involvement made him a fitting representative for both brands.
During the introduction, Jak shared why he trusted Venom Power Tires and Fuel Offroad Wheels. He explained that Philippine driving conditions can shift without warning. A smooth highway can easily become a rough provincial road. Weather can change fast. Long distance trips test the strength of equipment in ways many drivers overlook. Jak highlighted that both brands delivered stability and durability in these unpredictable situations. For him, consistency is the real measure of performance. A product should not only look good. It should work when the road becomes demanding. Venom Power and Fuel Offroad earned his confidence by meeting that standard.
Inside the exhibit hall, Team Ridemax presented a complete booth that showcased all its umbrella brands. Venom Power Tires Philippines and Fuel Offroad Wheels lead the lineup with builds that demonstrate their capability in real use. Some vehicles highlight offroad strength. Others show more refined setups for everyday driving. Each build helps visitors understand how the products perform and how they might look on their own vehicles.
One of the most distinctive parts of the Team Ridemax Booth is the dedicated Michelin section, which brings a clear luxury element into the overall presentation. The area is designed with an elegant and refined layout that reflects Michelin’s global reputation for superior engineering and longevity. The products are displayed with precision, giving visitors a sense of technical craftsmanship and quiet confidence. The premium feel of this section forms a subtle contrast to the rugged builds nearby, allowing guests to experience different sides of the Team Ridemax brand family. It reinforces the idea that the company carries a range that serves both high performance needs and sophisticated everyday driving expectations.
The booth’s strength lies in its clarity. Every corner is organized to help visitors understand what each brand offers. Tire patterns, wheel designs, and performance qualities are presented in a direct and accessible manner. Drivers can easily compare options and visualize how each setup fits their lifestyle. Whether someone is an offroad enthusiast or a city driver looking for dependable daily performance, the booth offers practical examples instead of confusing technical language.
Throughout the day, the Team Ridemax booth draws a steady flow of visitors. Many stop to inspect the builds more closely, while others ask about performance differences between the brands. The team provides straightforward information to guide them. The goal is to help drivers understand real value without overwhelming them with unnecessary terminology. The energy in the booth grows as more attendees discover the lineup and experience the balance of rugged capability and refined performance.
Team Ridemax’s presence at Manila Auto Salon 2025 reflects its long standing commitment to the Philippine automotive community. The group has built a reputation for partnering with strong brands and presenting them in a way that feels genuine and accessible. The introduction of Jak Roberto strengthens that identity. His involvement brings credibility and local understanding, bridging the gap between the brands and the drivers who rely on them.
As the event continues, the Team Ridemax booth remains one of the standout destinations inside SMX Convention Center. It offers a full experience for enthusiasts and everyday motorists who want products that can be trusted under real driving conditions. The combination of Venom Power Tires, Fuel Offroad Wheels, and the luxury presence of Michelin forms a complete and diverse lineup that speaks to different driving styles and preferences.
Manila Auto Salon runs from November 13 to 16. Visitors are encouraged to visit the Team Ridemax booth to explore the full lineup, experience the Michelin luxury section, and witness the official introduction of Jak Roberto as the new endorser for Venom Power Tires and Fuel Offroad Wheels.
