Manila, Philippines — At SM Prime Holdings, Inc. (SM Prime), water stewardship has come a long way since its early initiatives. As part of its environmental sustainability strategy, the programmatic Water for Tomorrow campaign looks beyond water recycling and efficient water management.
For SM Supermalls, this urgent call to action
to protect and preserve a valuable resource makes any large-scale investment in
water security a sound opportunity to do good for both people and planet.
(Photo caption) SM Southmall in the late 90’s. Located in the water-challenged area of Las Pinas, the mall was the first to have a sewage treatment plant (STP) for water recycling. It opened to the public in 1995, followed by SM Bacoor in 1997, saving a significant volume of water otherwise used for flushing.
Amplified impact
With 89 malls nationwide, SM Supermalls high-impact yet practical water management systems and circularity practices build long-term capacity for future water disruptions and reflect the malls’ greater ecosystem.
(Photo caption) A community solution. At the launch of SM City Baguio’s Rainwater Treatment Facility (RTF), innovation meets sustainability and sets a benchmark for water efficiency.
Having introduced sewage treatment plants
nearly three decades ago, well before any compliance requirements, SM
Supermalls also made significant investments in efficient low-flow fixtures and
water-saving technologies to prevent unnecessary consumption at scale. In 2023,
the first rainwater treatment facility by a mall opened in Baguio to convert
rainwater into another potable resource, alleviating pressure on the local
water grid.
At a cultural level,
SM Supermalls becomes a living sustainability classroom where mallgoers,
employees, and tenant-partners are made aware of its water, waste, and energy
programs. Partnerships
with NGOs, government agencies, and civic groups also sustain water
conversations through the mall’s broad reach and are crucial to the
sustainability agenda.
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(Photo Caption) SM Cares engages communities, mallgoers, and tenants in water conservation initiatives that inspiremindful consumption and collective action.
Embedding the message of water sustainability, SM Cares champions UN SDG6 – using every mall touchpoint and social media to create content on water conservation, access to safe water, sanitation, and hygiene for health and well-being
(Photo caption) Water sustainability is a shared responsibility across all SM malls. SM Cares engages and promotes water conservation initiatives that inspire mindful consumption and collective action.
As a vital community hub, the malls promote the wider SM Green Movement campaign, empowering people to practice responsible water use.
(Photo caption) The first mall to receive LEED Gold Certification in 2017, SM Aura’s wastewater treatment plant and smart water management technologies ensure responsible and efficient water use.
Building what matters, today
Water’s essential role supports human activity
and economic growth. As climate concerns accelerate and affect
water supply, SM Prime’s unified stance on water stewardship prepares for
challenges ahead.
SM Supermalls not only assists larger partner-tenants
with compliance and the bottom line. It similarly inspires smaller businesses and
other stakeholders that depend on mall operations to adopt innovative
solutions.
“The scale of what we
are doing today for water is already proof that we are reaping the benefits of
the innovative vision of our leadership,” says Steven T. Tan, President of SM
Supermalls.

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