MANILA, Philippines 23
January 2026 —
Since its launch the SM Green Movement has demonstrated the power of strategic,
collective action in effectively tackling environmental challenges to achieve
one goal--the protection and preservation of the planet's resources for present
and future generations.
Even before the industry mandate on sustainability, SM
Prime Holdings Inc. (SM Prime) recognized that meaningful sustainability can only
be achieved through long-term, consistent, community driven efforts. This understanding
guided the development of programs designed to evolve alongside stakeholder
priorities and shareholder responsibilities.
Leveraging on the scale and reach of its nationwide
network of supermalls, SM Prime embedded sustainability efforts within malls operations,
actively engaging customers, tenants and communities in its environmental
journey.
This "micro to macro" approach strengthened the SM Green Movement unifying efforts under a practical and scalable framework built on three core pillars of environmental action: waste management, water stewardship, energy efficiency and renewable energy.
“What began as
simple actions—reducing waste, conserving water, and adopting cleaner
energy—has grown into an interconnected ecosystem involving partners, tenants,
employees, and millions of mallgoers nationwide,” said Joaquin San Agustin, SM
Supermalls Executive Vice President for Marketing. “By turning everyday habits
into systemic results, the SM Green Movement extends beyond corporate spaces
and into the heart of Filipino communities.”
Focusing on three
core pillars: Water, Waste, and Energy
At the core of the waste pillar, SM works closely with recycling partners and
SM GUUN — the circularity platform of the SM Green Movement — to
divert paper, plastics, multi-layer packaging, compostables, and other materials
away from landfills and back into productive use.
SM Prime’s water
stewardship is anchored in long-term water management systems and conservation
practices that promote a water-resilient future. SM
Supermalls pioneered water recycling in retail spaces, with early
sewage treatment plants and low-flow fixtures that reduced consumption across
properties.
Energy management is
another cornerstone of the SM Green Movement where efficiency and renewable
generation converge to reduce environmental impact while enhancing comfort and
reliability in SM properties. The 100MWp celebrations in SM City North
Edsa are a milestone of the program’s expansion of
solar generation capacity across malls nationwide — a visible demonstration of
how clean energy supports both climate action and everyday mall experiences.
Shared
Responsibility, Lasting Impact
What unites these three pillars is the
belief that sustainability thrives when communities are invited into the
conversation and, when scaled collectively, can reshape
systems. For SM Prime, sustainability is not just a corporate mandate
but a shared journey that requires awareness, participation, and
collective action.
With measurable
progress, growing partnerships, and visible results across waste, water, and
energy portfolios, the SM Green Movement is laying the foundation for lasting
change, one where sustainability becomes part of everyday life for Filipinos
and communities across the archipelago.
“The SM Green Movement reflects our vision
to scale simple, everyday acts into systemic impact,” said San Agustin. “By
advancing energy, water, and waste initiatives together in our malls, we
safeguard communities and build a more sustainable future.”

